Friday, August 29, 2014

Google tests don't use bold words in search results

Here's how you can enable the experiment:

  • Go to and load your browser's developer console:
    • Google Chrome: Tools, Developer Tools
    • Mozilla Firefox: Web Developer, Web Console
    • Internet Explorer: Developer Tools (F12), Console
  • Copy and paste the following code:
    document.cookie="NID=67=i2RbXqQioELeue3lIi_FHvJ6qPAFOLIdP9EZd_KJZLCgWZNPSflvbFqepTdCXWW7P00W59AB-Dj8Ng7-yr2rRgY4C7ni8djAt-eWGotPzOILh9llA3Vio49zHqVVO1l6; path=/;";document.cookie="PREF=; path=/;";window.location.reload();
  • Press Enter and you'll see the experiment.

If doesn't work, try this other method:

  • Open Chrome and install this extension.
  • Go to and select "Edit Cookies" option on the context menu:
  • Find a cookie named NID and replace the value with this cookie value:
  • Click "Submit cookie changes" and refresh the page.


  1. What does it mean if they don't use bold?

  2. Your blog came up in my search results, the bolding is something I want to talk to you about for this: and